Byline. Describe WHAT the offer is in plain terms.
Tagline / description - Add one sentence here that speaks to the benefits your offering provides and the results your ideal customer wants.
Stir your reader to attention by speaking directly to their biggest current pain point (what they STRUGGLE with) or joy point (what they WANT)
Start your sales page off with an empathetic STORY.
Give context to your reader’s joy point or pain point with specific feelings, actions, and behaviors they have taken or are taking to get closer to their goals. Which actions worked? Which ones didn’t? How do they feel TODAY? What are they wondering, wishing, hoping?
This will show your readers you know them inside and out.
Intrigue the imagination with an emotional appeal to demonstrate that you have the solution to their problem.
Illustrate the context of this pain or joy point.
Imagine if...
〰️
Imagine if... 〰️
Speak to their future vision with one compelling line to spark their imagination!
Follow that compelling headline with some imagination statements.
These put specific ideas on the long-term vision. You can speak to emotional AND practical results your offer will help them get.
5-7 bullet points max, 1-2 lines each.
Keep each bullet similar in length to boost professionalism.
You could feel / do / gain / have access to (emotional, tangible, or key benefit here)
Transition Statement: craft a sentence that explains that your offer will help your customers reach those goals.
MEET THE EXPERT INTRO HEADING HERE
Share your own transformation story to boost your credibility. Tell the truth and don’t exaggerate, but don’t feel shy about owning your story. Follow this format:
Insert a paragraph about where you started (hardship, struggle, hustle). 3-4 sentences max.
Give some specific memories relating to the struggle and explain when you hit your breaking point. 3-4 sentences max.
Hiya, Joanne here!
Think of me as a Feelings Translator.
Insert a paragraph to explain what it took to go through your transformation, and where you ended up. 3-4 sentences max.
Insert short paragraph about why you are passionate about serving others today with the knowledge you gained along the way/why you created this offering to help others in the same boat as you. 3-4 sentences max.
Insert a transitional statement to tie things back to how you are going to help your readers have a transformation of their own. 1-2 sentences max. (Example: “Together we’re going to ______.”)
Testimonial Headline
OFFER LOGO HERE
HERE’S WHAT’S INCLUDED
Inclusion Title: Short description of inclusion. 1-2 sentences max. Keep it short.
Inclusion Title: Short description of inclusion. 1-2 sentences max. Keep it short.
Inclusion Title: Short description of inclusion. 1-2 sentences max. Keep it short.
Inclusion Title: Short description of inclusion. 1-2 sentences max. Keep it short.
Inclusion Title: Short description of inclusion. 1-2 sentences max. Keep it short.
Inclusion Title: Short description of inclusion. 1-2 sentences max. Keep it short.
“Insert compelling testimonial from a past customer who used this offer OR from a customer who used an extremely similar offer.”
First Name, Last Initial
“Insert compelling testimonial from a past customer who used this offer OR from a customer who used an extremely similar offer.”
First Name, Last Initial
ADD AN OBJECTION QUESTION OR STATEMENT HERE, as if someone is speaking directly to you.
Insert a detailed, kind “rebuttal” to this objection in a few short paragraphs. Use this section to show your expertise on the subject and trustworthiness. Do not make your readers feel stupid or ashamed for having this question.
Rather, explain that you understand where they are coming from and show them how they’ll be safe with you.
This should be 3-4 short paragraphs. NOT a simple one-line answer.
Offer Breakdown
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MODULE ONE TITLE
Short description of the module. 2 sentences max.
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MODULE TWO TITLE
Short description of the module. 2 sentences max.
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MODULE THREE TITLE
Short description of the module. 2 sentences max.
Ask for the sale. This is your first opportunity to ask customers to take the next step with you! Be bold, enthusiastic, and excited!
In 3-4 short paragraphs, cast a vision for their future and tell them why they shouldn’t wait any longer to jump in. Give specific feelings, benefits, and promises they can look forward to.
Don’t use fear tactics here or try to manipulate them to purchase by telling them life will suck unless they join - that’s like throwing a bucket of ice water all over them after you spent so much time getting them excited.
Persuade with joy! Remind them of what’s possible! Set the stage so it feels like an INVITATION to move forward, not a threat.
PURCHASE OPTIONS
OPTION ONE TITLE
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
ONE TIME PAYMENT OF
$___ USD
OPTION TWO TITLE
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
PAYMENTS OF
$___ USD
Testimonial Headline
FREQUENTLY ASKED QUESTIONS
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Insert answer here in 2-3 sentences. Show your expertise and trustworthiness here, while gently soothing objections.
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Insert answer here in 2-3 sentences. Show your expertise and trustworthiness here, while gently soothing objections.
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Insert answer here in 2-3 setences. Show your expertise and trustworthiness here, while gently soothing objections.
Speak to the excitement / benefit of joining your offer NOW
Add one last emotionally compelling section (2-3 short paragraphs) to show them what awesome things (tangible and emotional) are waiting for them once they join.
Then add a transitional phrase, like:
“Why wait a second longer? Ready for financial breakthrough? It’s time to find the mentorship you’ve been waiting for.”